OWBA Newsletter – July 2017
Are You Using Facebook To Build Your Business?
Social media is everywhere these days. With the capability of smartphones, people are online and in touch like never before.
If you aren’t using social media to promote your business, what are you waiting for?
Facebook is the perfect place to begin because most people use Facebook daily from their phone.
There is more to learn if you want to do things like Facebook Ads or Facebook Live, but the quickest way to get your business out there and in front of your potential customers, is simply to start a Facebook page.
There are so many interesting statistics to support this decision.
No matter who your potential customers are, they are on Facebook.
Here are a few tips to get you using it effectively for your business:
Post content regularly. You don’t have to post every day, but once a week is easy. Find an article that is interesting to your audience. Or post a tip or piece of advice that is relevant to your business. The more you post, the more your audience will see. You know your business. You can provide advice that your customers want to see.
Use images if possible. Photos are viewed more often by people on social media than any other posts. If you are out an event as a vendor or sponsor, or if you are out networking, or even a photo of you or your employees in action doing what you do, post a photo. If you are in the hospitality industry, food images are extremely popular! If you work with seniors or children, people pictures are very effective.
Share other people’s posts. When you share other people’s stuff, they will share yours, but it also makes it easier for you to provide content without writing your own. If you are in agriculture, sharing government news or reports is easy. If you own an event centre, share articles or stories about weddings and trade shows. Make sure it’s interesting and helpful!
Ask people to like your page. Marketing your business is an ongoing task, but a simple way to get more likes is simply to ask people. You can join many networking Facebook groups and members of those groups are often happy to help support your business, because everyone is there to grow their business.
Don’t forget to market! Include a call to action for your audience. Make sure you post at least 20% of your posts with a clear action for people to take – for instance, going to your website to read about your services, or clicking over to a registration page if you are hosting an event.
And of course, Facebook works best when there is interaction, so be sure to interact with people who respond to what you post.
Using Facebook to market your business is easy once you get started. Just make a simple plan to start slowly, and then be consistent with what you are posting.
Hard Rock Casino and Rideau Carleton Raceway partner, now light rail on the way!
Members of the OWBA Executive were on hand for the RCR press conference. Photo G. Darouze
In May Rideau Carleton Raceway and the Hard Rock International organization announced their exciting new partnership.
The Hard Rock Casino Ottawa will launch in September 2017 and they have plans for much anticipated development at the Albion Road site, including casino expansion and enhancements, a hotel, a Hard Rock Cafe, a live entertainment facility and more.
It is exciting for our Ward to have thousands of employment opportunities becoming available, as well as grand-scale entertainment coming our way.
On the heels of that announcement, we have just learned that Phase 2 of the LRT expansion will come south, bringing the O-Train Trillium Line south, to Bowesville Road and Earl Armstrong Road.
This is even more amazing news for the businesses in our Ward, for our area to become more accessible to the City.
Having transportation to the City core from our rural area is good for our residents and community as well. Councillor George Darouze and the Transporation and Transit Committee are to be commended for this huge achievement!
The Bowesville/Earl Armstrong LRT station is slated to open in 2021.
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Upcoming Events in the Ward
The Clara Quinn Cup for ALS
Mixed Golf Tournament
Osgoode Family Ball Tournament
Osgoode Museum Workshops and Events
The Osgoode Township Museum in Vernon is an essential part of our history and our heritage. Check out their Facebook page to see their upcoming events for all ages! Or support their programming by becoming a member today!
Businesses Giving Back
We would love to hear from you if your business is doing charitable work in our community. Email details and photos to us at firstname.lastname@example.org.
News in our Ward
Public Consultations re: Formalizing Guidelines for Snow Plow Driveway Markers
The City is formalizing current guidelines for snow plow driveway markers and is seeking feedback. Markers used by private snow plow contractors to identify their customers’ driveways are prohibited by various Ottawa by-laws. However, a pilot program has been in place during recent winters to allow them on a trial basis, subject to specific guidelines.
The guidelines (detailed here) are primarily intended to standardize the use, locations and appearance of these markers, protect residents and the City’s snow clearing and removal equipment from unsafe installations, and minimize disruptions to neighbourhoods. They are communicated to snow plow contractors when they apply for or renew their annual business licenses.
There has been a high rate of compliance with the existing guidelines, and relatively few complaints, during the pilot program. Most complaints have related to non-compliance with the guidelines (too early installation, too close to the street, metal markers, etc.). At the same time, company information displayed on markers has been useful in identifying contractors illegally dumping snow on City streets/sidewalks.
Consultations are open until July 20.
Helping Small Business Owners Save Energy (Free Guide)
The Ministry of Energy has released a free guide to give business owners some helpful tips in conserving energy.
Did you know that more than 99% of businesses in Ontario are small and medium-sized?
Most business energy usage (52%) goes to space heating and cooling.
With no relief of energy costs in site (especially in Ontario), this guide provides you with some smart tips to help conserve energy as well as some retrofit suggestions and renewable energy programs that might be good solutions for your business.
You can download your copy of the guide here:
OWBA Welcome to our new members!
OWBA would like to welcome our newest members!
Check out our growing member list on our website and be sure to have a look at the business profiles of our members.
OWBA is open to all businesses, big or small, self-employed individuals and not-for-profit organizations in Osgoode Ward.
Membership is available for anyone who owns a business that is located in Osgoode Ward. Associate memberships are also available for businesses that are located outside of the Ward.
It is OWBA’s mandate to provide resources, information, advocacy and political support to all businesses in Osgoode Ward, while connecting them with each other and the rest of the City.
For more information about the association, membership, advocacy and upcoming events, visit www.owba.ca.
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